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Effectiveness of Applying Brand Activation Marketing industry is a highly important part of the economy of all countries. In the advent of technology, the competition between companies has been raised to a higher level and everyone is giving their best to acquire the maximum market share possible. Corporations are aimed at excelling in the specific field that they are convincing. More and more companies are adapting modern strategies because of the need to rise above the usual marketing plans. Previous strategies that were effective decades ago are inappropriate these days so companies really need to create and come up with innovative promotional ideas that will suit and cater to their brands in an attempt to draw customers to purchasing or availing their products and services. This approach of exploring new strategies of supporting and highlighting a company brand is presently called as Brand Activation. Companies are not just to implement certain marketing strategies that come their way. For these strategies to be of good use to the companies, they have to have a long term objective that will sustain the clients and keep them interested to purchase and avail the products and services offered by companies. The most famous strategy that is employed by most companies these days is managing the brand. Many business owners are seeking for tactics and tools to control their brand adequately. Brand activation is not just a short term strategy rather this is a marketing process that brings products or services alive through creating a brand experience. Many companies are using several virtual strategies such as flashing the products and services of a certain brand on television or posting posters and billboards with their corresponding tagline to emphasize their advantage over other brands. But these are already not adequate because companies are becoming smarter and smarter and customers are wanting for more than just intelligent talk.
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For these reasons, firms are needing to highlight their core brand values for their brand activation. One or two core values are chosen to be activated in an attempt to communicate their brand values to their targeted consumers. If a specific business has a lot of products, the product manager will just choose one a product to go with the product activation. If this strategy is carried out by the product manager wisely and without ambiguity, the brand activation will significantly increase the product market of a certain company.
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Brand activation is an effective way to gain popularity and credibility to the target population. Clients nowadays are requiring first-hand experience of the product to see the difference from other brands. Also, as the companies are extending direct interaction with the target population, they are meeting the emotional appeal towards these people. Once the clients have a first-hand experience, they will then assess if the claims of the companies as stated in their campaigns in brand activation match with what they are products and services. The truthfulness of the companies will greatly influence the buying choice of their clients.