Leads that spawn from the search engines account for a closeout rates of 14.6. And that is nearly nine times better than the typical print and outbound leads.
One of the best ways to improve the number of leads that you get from search engines is by investing in blogging. Investing in blogging helps your firm in many unique ways. Read on to know how this is applicable.
Almost every businessperson would want to have more customers. A lot of business would make use of blogging in their quest to enhancing traffic to their site.
If you can write engaging content for your blog, then your visitors will hang on it for long. Search engines, for example, Google, monitor the length of time people remain on your site. The longer the duration they take, the more the likelihood of being ranked higher on queries.
This is important since, in today’s era of speed, people seldom look beyond the third search result let alone go to the second page of the results. Blogging will front your website at the center of a large variety of keywords.
Blogging not only help you attract new clients, but it will also help you engage your present clients as well. Generating engaging content for your blogs on regular basis compels them to keep visiting your site.
This is crucial as you will constantly build your brand’s relationship with your clients even when you do not need their services. When they will need to buy similar products or services that they want you are likely to be their first choice.
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Then another reason why blogging is important is that it can improve your business’ a great deal. Well-written blogs demonstrate to your clients how knowledgeable you are on your niche. You need to include helpful facts and statistics on your blogs, and this will work wonders for you. The more value you give to your blogs, the more you become trustworthy before your customers.
You also need to avoid talking about your business on your blogs all the time. You need to find a topic that you know your clients will like, then you write about it or even share its unique expertise.
You also need to have a business plan before you begin blogging. You can always research on tips for creating a business plan.
And more important, blogs help you give your company a personality. Everything contained in a blog, from the style of writing to the kind of images used can reflect the kind of business you have.